Executives and employees are searching for organisations that will support them in their personal and professional growth. They want to work for companies that are not only great places to work, but are also socially responsible and embrace sustainable development. They want to feel a sense of alignment between their personal values and their company's values.
Consequently, companies around the world are increasingly focusing on building their Cultural Capital. They want to become "full-spectrum" organisations. They are attempting to create vision-guided, values-driven organisations that focus on employee fulfilment, customer care and leadership development. Not only are these companies attracting and retaining talented people they are also building shareholder value.